About us

History

1991

The start of the company's activities.

History

1993

The beginning of the production of breakfast cereals and snacks.

After being introduced to the organisation of the production of cereal-based products, its technologies and equipment, specialists of the company prepared the production programme of cereal-based food. Having analysed experiences of the US, Canada, Germany, Czech Republic, and other countries, as well as held consultations with specialists from the German cereal industry and researchers from the US university, the optimal production, equipment, and technologies of cereal-based products suitable for Lithuanian conditions were selected.

History

1995

Development of first products

Sweet rings, potato chips with sour cream and dill, sweet corn sticks – these were the first products of the company. Some of them can still be found on the shelves of stores even now.

In 1995, one production line was operating and two shifts worked during the week.

History

1996

The birth of the trademark.

While comparing the first and the current logo versions, it is almost impossible to recognise that this is the same trademark.

The first trademark of Naujasis Nevezis, JSC (now OHO GROUP) reflected the name of the company and had no associations with its production.

Over time, the logo has changed eight times.

History

1997

The turnover exceeds one million euros.

The company expanded its assortment by adding spiced corn chips. In 1997, the turnover of company reached its first million, if counted in euros.

History

1998

The emergence of the second technological line.

History

1999

First export of oho! products to Estonia.

The first oho! products were exported to one of the Baltic countries – Estonia – at the end of 1999.

Later they were exported to the Latvian market. The list of export countries became even longer, while more and more potential partners found out of oho! brand.

History

2003

First international exhibition “Anuga”.

In 2003 the company for the first time participated in one of the biggest food fairs ANUGA after which the third production line was installed.

History

2004

The first ISO certification.

With the expansion, as well as the increasing scope of production and sales, the systematic operation of the company became even more significant. In 2004, an audit took place after which Naujasis Nevezis received an ISO certification.

During the same year, one of the first awards was also received – a Silver Medal for the Product of the Year was won by the salty sour cream and onion wheat snacks.

History

2006

SIAL nomination: The Innovation of the Year.

The second international fair of the company was SIAL taking place in Paris.

The company’s employees returned from it with a first international award: oho! product ‘Happy Rings” won the Innovation of the Year award.

History

2009

The BRC standard is implemented.

Expanding directions of export required an image of a reliable supplier. In 2009, the company implemented BRC standards.

History

2010

The number of employees exceeds 150.

The company did not stop its expansion: in the same year, the fourth production line was purchased.

History

2011

Investments are made in new matrices, while packaging possibilities are increased.

Over the years, the company understood that to attract the attention of consumers it had to distinguish itself from the crowd. In 2011, a matrix of one of the most interesting forms – letters – was purchased.

In the same year, the company also expanded the assortment of its packaging: clients received an opportunity to buy products in boxes.

History

2013

The export list exceeds 20 countries.

In 2013, the company could boast not only of its European markets but also of exporting products to the US and Africa.

History

2016-2017

Introduction of cereal bars.

In a few years, the assortment of the company was expanded by a completely new category – cereal bars.

Four lines were created: muesli, bars with berries, breakfast, and protein bars.

History

2019

Addition of coloured cereal and expansion of new lines.

The assortment was expanded by one of the most unique and playful products – “Fruity Froops”, the colours of which are obtained from fruits and vegetables. In the same year, this product also won the Nielsen research company award as the most successful product in its category.

History

2020

Development of plant-based products.

One of the most innovative product lines – lentil chips – was developed.

The vegetable-based products quickly found their way into the consumers’ hearts and not only in the local market. These products are highly valued by clients from England, Scandinavia, and Israel.

History

2021

30th anniversary!

Based on the data of the research company Nielsen, the oho! trademark is the leader in the category of cereal for several years in a row and makes up the greatest part of the market.

In 2021, the company reached a record turnover of EUR 18.6 million.

History

2023

The company's expansion

The company is expanding its facilities by more than 1,000 square meters, while the production output will increase by up to 30%.

History

2025

Change of the company name.

In mid-2025, the company changed its name from “NAUJASIS NEVĖŽIS” to OHO GROUP.